{"id":299,"date":"2024-12-26T12:18:00","date_gmt":"2024-12-26T17:18:00","guid":{"rendered":"https:\/\/alexgurkin.com\/blog\/?page_id=299"},"modified":"2025-02-12T13:02:54","modified_gmt":"2025-02-12T18:02:54","slug":"digital-billboard-content-guide","status":"publish","type":"page","link":"https:\/\/alexgurkin.com\/blog\/digital-billboard-content-guide\/","title":{"rendered":"Guide to Creating Effective Digital Billboards"},"content":{"rendered":"\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Key_Considerations\"><span class=\"toc_number toc_depth_1\">1<\/span> Key Considerations<\/a><\/li><li><a href=\"#Your_Message_Can_Highlight\"><span class=\"toc_number toc_depth_1\">2<\/span> Your Message Can Highlight<\/a><ul><li><a href=\"#_A_Bold_Call-to-Action_CTA\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u2714 A Bold Call-to-Action (CTA)<\/a><\/li><li><a href=\"#_A_Single_Memorable_Offer\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u2714 A Single, Memorable Offer<\/a><\/li><li><a href=\"#_A_Strong_Visual_of_a_Product_or_Service\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u2714 A Strong Visual of a Product or Service<\/a><\/li><li><a href=\"#_A_Recognizable_Brand_or_Logo\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u2714 A Recognizable Brand or Logo<\/a><\/li><li><a href=\"#_A_Time-Sensitive_Event_or_Promotion\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u2714 A Time-Sensitive Event or Promotion<\/a><\/li><li><a href=\"#_A_Clear_Benefit_or_Value_Proposition\"><span class=\"toc_number toc_depth_2\">2.6<\/span> \u2714 A Clear Benefit or Value Proposition<\/a><\/li><li><a href=\"#_A_Location_or_Contact_Information\"><span class=\"toc_number toc_depth_2\">2.7<\/span> \u2714 A Location or Contact Information<\/a><\/li><li><a href=\"#_A_Simple_Emotional_Hook\"><span class=\"toc_number toc_depth_2\">2.8<\/span> \u2714 A Simple, Emotional Hook<\/a><\/li><\/ul><\/li><li><a href=\"#What_Works_Effective_Billboard\"><span class=\"toc_number toc_depth_1\">3<\/span> What Works? (Effective Billboard)<\/a><ul><li><a href=\"#_Eye_Flow\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u2714 Eye Flow<\/a><\/li><li><a href=\"#_Colors\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u2714 Colors<\/a><\/li><li><a href=\"#_Message_Clarity\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u2714 Message Clarity<\/a><\/li><li><a href=\"#_Call_to_Action\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u2714 Call to Action<\/a><\/li><\/ul><\/li><li><a href=\"#Banner_Dimensions_and_Multi-Size_Considerations\"><span class=\"toc_number toc_depth_1\">4<\/span> Banner Dimensions and Multi-Size Considerations<\/a><\/li><li><a href=\"#Format_and_Requirements\"><span class=\"toc_number toc_depth_1\">5<\/span> Format and Requirements<\/a><\/li><li><a href=\"#Design_Principles\"><span class=\"toc_number toc_depth_1\">6<\/span> Design Principles<\/a><ul><li><a href=\"#Design_Principle_1_Composition\"><span class=\"toc_number toc_depth_2\">6.1<\/span> Design Principle 1: Composition<\/a><\/li><li><a href=\"#Design_Principle_2_Typography\"><span class=\"toc_number toc_depth_2\">6.2<\/span> Design Principle 2: Typography<\/a><\/li><li><a href=\"#Design_Principle_3_Color\"><span class=\"toc_number toc_depth_2\">6.3<\/span> Design Principle 3: Color<\/a><\/li><\/ul><\/li><li><a href=\"#Best_Practices\"><span class=\"toc_number toc_depth_1\">7<\/span> Best Practices<\/a><\/li><li><a href=\"#Test_Your_Design\"><span class=\"toc_number toc_depth_1\">8<\/span> Test Your Design<\/a><ul><li><a href=\"#Test_1_Simulate_Viewing_Distance\"><span class=\"toc_number toc_depth_2\">8.1<\/span> Test 1: Simulate Viewing Distance<\/a><\/li><li><a href=\"#Test_2_Quick_Message_Delivery\"><span class=\"toc_number toc_depth_2\">8.2<\/span> Test 2: Quick Message Delivery<\/a><\/li><\/ul><\/li><li><a href=\"#Avoid_These_Mistakes\"><span class=\"toc_number toc_depth_1\">9<\/span> Avoid These Mistakes<\/a><\/li><li><a href=\"#Prohibited_Content_Use\"><span class=\"toc_number toc_depth_1\">10<\/span> Prohibited Content Use<\/a><\/li><li><a href=\"#Creative_Review_and_Compliance_Process\"><span class=\"toc_number toc_depth_1\">11<\/span> Creative Review and Compliance Process<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Key_Considerations\">Key Considerations<\/span><\/h2>\n\n\n\n<p>Digital billboards display your ad for only 7\u201310 seconds. To grab attention, your message must be easy to read and understand in 3 seconds. Keep it focused and clear.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Your_Message_Can_Highlight\">Your Message Can Highlight<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_A_Bold_Call-to-Action_CTA\">\u2714 A Bold Call-to-Action (CTA)<\/span><\/h3>\n\n\n\n<p><strong>Example:<\/strong>&nbsp;\u201cVisit Us Today!\u201d or \u201cCall Now for 50% Off!\u201d<br><strong>Why It Works:<\/strong>&nbsp;A clear CTA tells viewers exactly what to do, making it easy for them to take the next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_A_Single_Memorable_Offer\">\u2714 A Single, Memorable Offer<\/span><\/h3>\n\n\n\n<p><strong>Example:<\/strong>&nbsp;\u201c$229\/Month Lease Special\u201d or \u201cFree Consultation \u2013 Limited Time!\u201d<br><strong>Why It Works:<\/strong>&nbsp;Highlighting one offer avoids overwhelming the viewer and ensures the message is easy to remember.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_A_Strong_Visual_of_a_Product_or_Service\">\u2714 A Strong Visual of a Product or Service<\/span><\/h3>\n\n\n\n<p><strong>Example:<\/strong>&nbsp;A high-quality image of a car, a restaurant dish, or a tech gadget.<br><strong>Why It Works:<\/strong>&nbsp;Visuals grab attention faster than text, especially when the product is the star of the ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_A_Recognizable_Brand_or_Logo\">\u2714 A Recognizable Brand or Logo<\/span><\/h3>\n\n\n\n<p><strong>Example:<\/strong>&nbsp;A large, clear logo of a well-known brand like \u201cMcDonald\u2019s\u201d or \u201cPlanet Fitness.\u201d<br><strong>Why It Works:<\/strong>&nbsp;Brand recognition builds trust and ensures viewers know who the ad is for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_A_Time-Sensitive_Event_or_Promotion\">\u2714 A Time-Sensitive Event or Promotion<\/span><\/h3>\n\n\n\n<p><strong>Example:<\/strong>&nbsp;\u201cSummer Sale Ends Sunday!\u201d or \u201cGrand Opening This Weekend!\u201d<br><strong>Why It Works:<\/strong>&nbsp;Urgency encourages immediate action and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_A_Clear_Benefit_or_Value_Proposition\">\u2714 A Clear Benefit or Value Proposition<\/span><\/h3>\n\n\n\n<p><strong>Example:<\/strong>&nbsp;\u201cSave 30% on Energy Bills\u201d or \u201cGet Fit in 30 Days!\u201d<br><strong>Why It Works:<\/strong>&nbsp;Highlighting a benefit resonates with viewers and makes the ad more compelling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_A_Location_or_Contact_Information\">\u2714 A Location or Contact Information<\/span><\/h3>\n\n\n\n<p><strong>Example:<\/strong>&nbsp;\u201cVisit Us at 123 Main St.\u201d or \u201cCall 555-1234 Today!\u201d<br><strong>Why It Works:<\/strong>&nbsp;Providing clear contact details ensures viewers know how to reach you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_A_Simple_Emotional_Hook\">\u2714 A Simple, Emotional Hook<\/span><\/h3>\n\n\n\n<p><strong>Example:<\/strong>&nbsp;\u201cYour Dream Home Awaits\u201d or \u201cStart Your Adventure Today!\u201d<br><strong>Why It Works:<\/strong>&nbsp;Emotional appeals create a connection with the audience, making the ad more memorable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"What_Works_Effective_Billboard\">What Works? (Effective Billboard)<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_Eye_Flow\">\u2714 Eye Flow<\/span><\/h3>\n\n\n\n<p>The layout naturally draws attention to key details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_Colors\">\u2714 Colors<\/span><\/h3>\n\n\n\n<p>Use high-contrast, simple colors for easy reading.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_Message_Clarity\">\u2714 Message Clarity<\/span><\/h3>\n\n\n\n<p>Fewer elements make your ad stronger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"_Call_to_Action\">\u2714 Call to Action<\/span><\/h3>\n\n\n\n<p>Include a website or clear action to take.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Banner_Dimensions_and_Multi-Size_Considerations\">Banner Dimensions and Multi-Size Considerations<\/span><\/h2>\n\n\n\n<p>Banner sizes vary based on screen specifications. Below are the standard static image dimensions for digital billboards:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714 1400\u00d7400 pixels<\/li>\n\n\n\n<li>\u2714 840\u00d7400 pixels<\/li>\n\n\n\n<li>\u2714 1080\u00d71920 pixels<\/li>\n\n\n\n<li>\u2714 1920\u00d71080 pixels<\/li>\n\n\n\n<li>\u2714 1020\u00d7520 pixels<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;Make sure the billboards you choose are of a similar size. Contact me for more information.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Format_and_Requirements\">Format and Requirements<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714\u00a0<strong>File Type:<\/strong>\u00a0PNG<\/li>\n\n\n\n<li>\u2714\u00a0<strong>Resolution:<\/strong>\u00a072 DPI<\/li>\n\n\n\n<li>\u2714\u00a0<strong>Color Mode:<\/strong>\u00a0RGB (not CMYK)<\/li>\n\n\n\n<li>\u2714\u00a0<strong>Background:<\/strong>\u00a0No Transparent<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;When similar content is required for multiple sizes, each size may be treated as an individual banner creation at a provider\u2019s discretion. Ensure designs are optimized for clarity and readability across all dimensions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Design_Principles\">Design Principles<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Design_Principle_1_Composition\">Design Principle 1: Composition<\/span><\/h3>\n\n\n\n<p>Define Your Layout: The layout is the foundation of a great ad. It organizes your message and makes it easy for viewers to understand. Use a clear visual hierarchy to prioritize your message:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714 Keep it simple. People can\u2019t process multiple messages at once.<\/li>\n\n\n\n<li>\u2714 Focus on 1\u20132 main points. Rank your content by importance (A, B, C).<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Level A: \u201c$229\/month\u201d<\/li>\n\n\n\n<li>Level B: Image of a car with brand info<\/li>\n\n\n\n<li>Level C: Website (rickcasehonda.com)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Design_Principle_2_Typography\">Design Principle 2: Typography<\/span><\/h3>\n\n\n\n<p>Define Typography: Typography is how your text looks and feels in your ad. A good design ensures your audience can read and understand your message easily.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714 Use large, bold fonts to make your message visible from a distance.<\/li>\n\n\n\n<li>\u2714 Avoid using ALL CAPS for entire sentences\u2014it\u2019s harder to read.<\/li>\n\n\n\n<li>\u2714 Combine upper- and lowercase letters for better readability.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Design_Principle_3_Color\">Design Principle 3: Color<\/span><\/h3>\n\n\n\n<p>Define Color: Colors are powerful tools to grab attention and convey emotion. Use bright, vibrant colors (without too much white) to make your message stand out. Avoid pastel or low-contrast colors, as they are harder to read.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714 Use tonal contrast (differences in brightness) instead of just color differences.<\/li>\n\n\n\n<li>\u2714 Pairing light and dark colors creates effective contrast for better readability.<\/li>\n<\/ul>\n\n\n\n<p><strong>Quick Tip:<\/strong>&nbsp;Colors like red (used in the example) effectively create contrast and focus attention.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Best_Practices\">Best Practices<\/span><\/h2>\n\n\n\n<p>When driving past a billboard, viewers often only have a few seconds to read and process the information in an ad.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714\u00a0<strong>Less Than 7 Words (Including the Business Name\/Logo):<\/strong>\u00a0Most travelers only have a maximum of nine seconds to view your ad. To ensure your message is read and understood, we suggest keeping your ad to 7 words or less.<\/li>\n\n\n\n<li>\u2714\u00a0<strong>One Main Idea Per Advertisement:<\/strong>\u00a0Because you only have your audience\u2019s attention for a short time, include the main idea on your ad. Only include the most pertinent information on your ad. Think who, what, when, and\/or where for quick and easy reference.<\/li>\n\n\n\n<li>\u2714\u00a0<strong>High-Contrast Colors:<\/strong>\u00a0Avoid white backgrounds or you\u2019ll wash out the rest of your ad. Bold, bright, contrasting colors are best for digital billboards. They\u2019ll make your imagery more vibrant and your audience will be more drawn to it.<\/li>\n\n\n\n<li>\u2714\u00a0<strong>High-Quality Photos:<\/strong>\u00a0Make the highlight of your photo large even if the item is small. Avoid using scenery or landscape photos.<\/li>\n\n\n\n<li>\u2714\u00a0<strong>No More Than 3 Fonts:<\/strong>\u00a0Bold, sans serif fonts are easier for people to read from farther distances. Thin or serif fonts make the text difficult to read. Avoid extreme typefaces.<\/li>\n\n\n\n<li>\u2714\u00a0<strong>Use Upper and Lowercase Type:<\/strong>\u00a0Messages in all capital letters are more difficult to read than those that use traditional mixed-case. When using all uppercase, you should enlarge the text and minimize content to compensate.<\/li>\n\n\n\n<li>\u2714\u00a0<strong>One Image Per Sign:<\/strong>\u00a0Including more than one image on a sign gets overwhelming.<\/li>\n\n\n\n<li>\u2714\u00a0<strong>Use Numeric Phone Numbers:<\/strong>\u00a0While vanity numbers with letters can be easier for some to remember, numeric phone numbers tend to be more effective overall. Numeric numbers are straightforward and reduce the risk of misinterpretation or confusion, making them more practical for billboard advertising.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Test_Your_Design\">Test Your Design<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Test_1_Simulate_Viewing_Distance\">Test 1: Simulate Viewing Distance<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714 Resize your design to approximately six inches wide on your computer or tablet screen.<\/li>\n\n\n\n<li>\u2714 Step back a few feet and observe. Notice that subtle design elements may no longer stand out.<\/li>\n\n\n\n<li>\u2714 For a more accurate test, print your design and view it from about ten feet away.<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip:<\/strong>&nbsp;Illuminated screens tend to display higher contrast than what will appear on a billboard. Consider this if your ad is for a traditional, non-digital billboard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Test_2_Quick_Message_Delivery\">Test 2: Quick Message Delivery<\/span><\/h3>\n\n\n\n<p>Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714 Can someone driving by at 45 mph grasp your message in 3 seconds?<br>If the answer is no, simplify your design. Focus on clear visuals, concise text, and a strong call to action.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Avoid_These_Mistakes\">Avoid These Mistakes<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mistake: Low-Quality Images<\/strong><br>Blurry, pixelated, or unclear visuals decrease trust in your advertisement.<\/li>\n\n\n\n<li><strong>Mistake: Overcrowded Design<\/strong><br>Overloading a banner with excessive text, images, and details can repel viewers.<\/li>\n\n\n\n<li><strong>Mistake: Too Many Offers<\/strong><br>Listing multiple discounts or promotions overwhelms the viewer visually.<\/li>\n\n\n\n<li><strong>Mistake: Hard-to-Read Text on Images<\/strong><br>Fonts that are too small or blend with the background. Use large, simple fonts with minimal text (6\u201310 words per screen).<\/li>\n\n\n\n<li><strong>Mistake: Using Difficult-to-Read Fonts<\/strong><br>Small or overly intricate fonts make text illegible, especially on mobile devices.<\/li>\n\n\n\n<li><strong>Mistake: Incorrect Use of Brand Logos<\/strong><br>The logo should be visible but not overpower the core message\u2014unless the logo is the primary focus.<\/li>\n\n\n\n<li><strong>Mistake: Ignoring Color Contrast<\/strong><br>Text should stand out clearly against the background. Low contrast makes it hard to read.<\/li>\n\n\n\n<li><strong>Mistake: Misleading Content<\/strong><br>Advertisements should not make false promises, such as offers that cannot be fulfilled.<\/li>\n\n\n\n<li><strong>Mistake: Failing to Adapt Banner Sizes for Different Formats<\/strong><br>Always confirm size requirements for chosen billboards.<\/li>\n\n\n\n<li><strong>Mistake: Poor Text Placement<\/strong><br>Text should not obscure key elements or appear cropped.<\/li>\n\n\n\n<li><strong>Mistake: Inappropriate Color Choices<\/strong><br>Harsh or clashing color combinations that strain the viewer\u2019s eyes.<\/li>\n\n\n\n<li><strong>Mistake: Low-Contrast Images<\/strong><br>Light text on a light background or dark text on a dark background.<\/li>\n\n\n\n<li><strong>Mistake: Blurred Focus<\/strong><br>Emphasis on irrelevant details or blurry backgrounds.<\/li>\n\n\n\n<li><strong>Mistake: Poor Composition in Images<\/strong><br>Key elements arranged chaotically, making the message unclear.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Prohibited_Content_Use\">Prohibited Content Use<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u2718 No QR Codes<\/strong><br>QR Codes are prohibited. You can alternate this with a promo code or contact information.<\/li>\n\n\n\n<li><strong>\u2718 Avoid Discriminatory or Offensive Content<\/strong><br>Ads must not include discrimination, violence, profanity, or materials violating Federal Highway Administration (FHWA) standards.<\/li>\n\n\n\n<li><strong>\u2718 Avoid Using Road Sign Colors<\/strong><br>Colors associated with road signs, such as red for \u201cSTOP\u201d or green for directional signs.<\/li>\n\n\n\n<li><strong>\u2718 No Misleading Visuals<\/strong><br>Images resembling road signs, such as arrows or indicators. Avoid combinations of red, blue, and bright white that mimic police lights.<\/li>\n\n\n\n<li><strong>\u2718 Avoid Distracting Content for Drivers<\/strong><br>Complex visuals or information requiring long viewing times.<\/li>\n\n\n\n<li><strong>\u2718 No Depictions of Nudity<\/strong><br>Images featuring people without clothing or in suggestive poses.<\/li>\n\n\n\n<li><strong>\u2718 Avoid Excessive Sexualization<\/strong><br>Overemphasis on sexuality in ad content.<\/li>\n\n\n\n<li><strong>\u2718 No Provocative Gestures or Images<\/strong><br>Obscene gestures or aggressive, offensive postures.<\/li>\n\n\n\n<li><strong>\u2718 No Images of Weapons<\/strong><br>Guns, knives, or other dangerous items, even if decorative.<\/li>\n\n\n\n<li><strong>\u2718 Prohibit Alcohol or Drug Promotion<\/strong><br>Alcohol bottles, smoking accessories, or syringes.<\/li>\n\n\n\n<li><strong>\u2718 Avoid Depictions of Illness or Injuries<\/strong><br>Explicit images of wounds, scars, or skin conditions.<\/li>\n\n\n\n<li><strong>\u2718 No Unethical Use of Children<\/strong><br>Images of children in unsafe or questionable situations, or exploiting their likeness.<\/li>\n\n\n\n<li><strong>\u2718 Do Not Mimic Official Status<\/strong><br>Symbols or badges that imply official endorsement.<\/li>\n\n\n\n<li><strong>\u2718 Avoid False Claims<\/strong><br>Advertisements with fake \u201cfree\u201d or \u201climited-time\u201d offers.<\/li>\n\n\n\n<li><strong>\u2718 No Watermarked Images<\/strong><br>Stock images with visible watermarks or logos.<\/li>\n\n\n\n<li><strong>\u2718 Avoid Irrelevant Imagery<\/strong><br>Ads for children\u2019s products showing adults in aggressive poses.<\/li>\n\n\n\n<li><strong>\u2718 Do Not Use Unethical Imagery<\/strong><br>Ads mocking specific groups or habits.<\/li>\n\n\n\n<li><strong>Ensure Images Match Localization<\/strong><br>Ads for the U.S. market with text in French and no translation.<\/li>\n\n\n\n<li><strong>Respect Cultural and Religious Sensitivities<\/strong><br>Offensive symbols, caricatures, or inappropriate humor.<\/li>\n\n\n\n<li><strong>Respect Copyright Laws<\/strong><br>Do not use copyrighted images or materials without proper authorization.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Creative_Review_and_Compliance_Process\">Creative Review and Compliance Process<\/span><\/h2>\n\n\n\n<p>Network providers will review all materials to ensure they meet compliance standards.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Review Timeline:<\/strong>\u00a0Allow up to four (4) business days for review and approval.<\/li>\n\n\n\n<li><strong>Rejection and Resubmission:<\/strong>\u00a0Non-compliant materials must be adjusted and\/or resubmitted, with all associated costs borne by the Client.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 Key Considerations2 Your Message Can Highlight2.1 \u2714 A Bold Call-to-Action (CTA)2.2 \u2714 A Single, Memorable Offer2.3 \u2714 A Strong Visual of a Product or<\/p>\n","protected":false},"author":1,"featured_media":209,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yst_prominent_words":[],"class_list":["post-299","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/pages\/299"}],"collection":[{"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/comments?post=299"}],"version-history":[{"count":6,"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/pages\/299\/revisions"}],"predecessor-version":[{"id":305,"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/pages\/299\/revisions\/305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/media\/209"}],"wp:attachment":[{"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/media?parent=299"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/alexgurkin.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}